Archive for January, 2008

Straight to the fires of Hel…vetica

Wednesday, January 30th, 2008

swissrules1.jpg

A quick add-on to the previous post: Last night, Ben and I got into a heated discussion regarding the usage of Helvetica on our poster- I, as many know, am an advocate of the ‘vetica. Ben is not. I feel that Helvetica is the epitome of type, as beautiful as it is versatile, and will gladly use it whenever the occasion arises. Ben says it’s played out.

I find that most design heads either love it completely, or totally hate it. Most people think it’s Arial.

Where do you stand?