The Story of We
- Central 1 Credit Union came to Giant Ant to create a video that explains the company vision to new employees.
The major challenge was taking executive-speak and making it accessible, understandable, and most importantly, fun to watch. To address this, we decided to make the video in the form of a children's storybook (a format that is easily digestible and relatable).
Most of the characters I designed were based off of actual Central 1 employees. I also threw in some cartoon versions of the Giant Ant team— try to find us all!
Art direction, graphic design, motion
Central 1 Credit Union
Mar 2011 (4 weeks)
Character Design Rationale