The Story of We
  • Central 1 Credit Union came to Giant Ant to create a video that explains the company vision to new employees.

    The major challenge was taking executive-speak and making it accessible, understandable, and most importantly, fun to watch. To address this, we decided to make the video in the form of a children's storybook (a format that is easily digestible and relatable).

    Most of the characters I designed were based off of actual Central 1 employees. I also threw in some cartoon versions of the Giant Ant team— try to find us all!
  • Studio
    Giant Ant

    Art direction, graphic design, motion

    Central 1 Credit Union

    Time frame
    Mar 2011 (4 weeks)

Character Design Rationale

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Pitched Styleframes

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